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| What's Up with the Rhino? |
What’s up with the Rhino? The Rhino represents a very important business decision that Dan and Carol made in spring of 2004. We joined a peer review group through the National Association of Home Builders called a Remodeler 20 Group. The 20 Clubs are comprised of similar type Remodelers from non-competing markets who meet several times a year to share their wisdom and learn from each other ways to improve their operations and increase their bottom lines. Members share and compare financial information, look for trouble spots, and offer each other advice on how to improve their performance and run a more lean company. Our club had chose the name Rhinos prior to us joining but quickly learned the name represented the book Rhinoceros Success.
Rhinoceros Success is told in storybook form and tells us that in this world we have the cows and the rhinos. The cows graze in the pasture with the other cows, unwilling to take a chance at success, thinking that success only comes to those who are lucky, or that they just aren't cut out to be successful. Many live out their lives in fear; they are the lives of quiet desperation that Emerson talked about. Then there are the Rhinos. These guys, unlike the cows, take charge. Focused and unafraid, thick skinned and unstoppable, they take massive action toward accomplishing their dreams and goals. They understand that success is there for the taking, if only one brings to bear the right training, mindset and work ethic. Longacre Construction wants to be the Rhinoceros to ensure a strong company and satisfied customers.
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